Augmented reality can be of great help to online shoppers because they can accurately determine whether the items are suitable for them. Augmented reality is not very new, there are brands like Converse who have used this immersive technology as far back as 2012, allowing anyone wanting to buy sports shoes to try on multiple pairs and see how they would look on their feet .
Today, there are too many brands trying the format, because it not only allows users to contextually visualize what an item looks like, but also confirm its size and shape. Nike, for example, has taken the concept to a whole new level by ensuring that the shoes consumers choose fit them perfectly.
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Augmented reality It's a useful option for testing fashion items with your phone's camera. We will introduce you to the applications and specialized brands that adopt the technology for the products in its catalogs. Consumers will have a very different experience for eTry on clothes, shoes and accessories using augmented reality.
1 – Wanna Kicks
Its app uses augmented reality to try on shoes, it doesn't matter if it's a pair of Nike, Adidas or Puma, the application allows you to try on shoes at home, taking advantage of augmented reality.
Behind the app we find Wannaby, a startup from Belarus, the operation is relatively simple, as you just need to point your cell phone camera at your feet and select the pair of sneakers you want to test.
So, consumers can choose the models that they like the most and after the expansion of e-commerce it also makes their tasks easier and technology proves once again that it is entering more and more into daily life to simplify life .
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The company also has the app WannaWatch, to try on watches with your cell phone camera. Simply point the camera at your wrist and choose from the available models, there are watches from popular brands like IWC, Rolex and Nixon.
2 – Grailify
Grailify is also an application for everyone who likes to keep up to date with the latest developments in the tennis industry, because there you will find news and a launch schedule of models from the most popular brands in the segment.
The application can be used to try out some of these models on your feet, also using augmented reality with your cell phone camera. The app is compatible with Android and iOS and is free.
3 – Virtual Try-On
Google has also created its augmented reality, it is called “Virtual Try-On”, a tool that uses artificial intelligence to simulate the appearance of pieces in different designs, this technology is able to realistically display the fit of clothing for each body type. The Virtual Try-On also offers more advanced search filters, which allow you to try on similar items and refine results by style and color.
4 – Gucci
Gucci is also present on mobile phones with its application. If you have the dream of wearing the brand, you can at least test it on your body thanks to augmented reality.
You can try on hats, lipsticks, sunglasses and pairs of sneakers, and it is possible to take a photo with the result. You can also view recent fashion shows, access themed games and even listen to podcasts promoted by the brand; but the content is in English.
Services:
The applications and conditions presented in this article may change at any time, without notice and at the expense of their developers.
For more details on each app, go to your favorite app store – Google Play Store Or AppStore – and download the option that suits you best.